Turkey’s leading and innovative real estate brand, Nef, has redesigned nef.com.tr to better serve its growing number of visitors and expanding user base. Developed by Magiclick following extensive customer research and user testing, the new website increased the visitor lead form submission rate by 137% during its first six months, while reducing the bounce rate by 12%. In December, nef.com.tr welcomed 363,000 visitors, and the average session duration increased by 19%.
Turkey’s innovative and market-leading real estate brand in residential sales, Nef, has redesigned nef.com.tr to better serve its growing number of visitors and expanding user base. Following extensive customer research and user testing, the website was redesigned by Magiclick. During the first six months after launch, the visitor lead form submission rate increased by 137%, while the bounce rate decreased by 12%. In December, 363,000 people visited nef.com.tr, and the average session duration increased by 19%.
Having delivered more than 6,000 homes across 18 projects over the past four years, Nef has renewed its website to better meet the increasing interest from both domestic and international audiences. As its customer portfolio continues to expand, nef.com.tr is now available in Turkish, English, and Arabic. Russian and Chinese language options will also be added in the near future.
Mobile-Focused, User-Friendly Design
With the redesigned website, Nef aims to provide consumers with information more clearly and efficiently while continuing to set trends across the industry. Featuring a user-friendly gallery system with live construction cameras, 360-degree project views, and model apartment videos and images, the platform offers prospective customers an unprecedented digital experience. Visitors can also receive directions to the central sales office with a single click.
363,000 Visits in December
Developed with a unique design approach tailored to different customer segments, nef.com.tr offers a mobile-responsive interface that can be easily viewed on smartphones of all brands and models. Compared with the previous website, the first six months following the relaunch saw a 12% decrease in bounce rate and a 137% increase in lead form submissions. In December, 363,000 visitors accessed nef.com.tr, while the average time spent on the site increased by 19%.
More Than 90% of Content Can Be Managed Centrally
The redesigned website enables users to contact Nef via WhatsApp, Click to Call, or by submitting an online enquiry form. The mobile version of the new website gives consumers the flexibility to reach the company through their preferred communication channel. Thanks to its content management system, more than 90% of the website’s content can be managed and updated from a single central platform. nef.com.tr provides detailed information about completed, ongoing, and upcoming projects while achieving high loading performance on both desktop and mobile devices.
“We Will Continue Bringing Innovative Approaches”
Commenting on the new website, Selçuk Çelik, Member of the Executive Board of Nef, said:
“Our new website has received tremendous interest from users during its first six months. This interest is clearly reflected in the performance figures. With the redesigned platform, we have combined simplicity with functionality. Users can access information about all of our projects through different language options and easily get in touch with us. In line with the priorities of the digital age, we will continue to provide a better experience through nef.com.tr while continuing to introduce innovative approaches to our industry.”
Türkiye’s Most Valuable Real Estate Brand
In 2019, Nef was named Türkiye’s Most Admired Construction Company for the third consecutive year and became the only real estate company included in the Türkiye’s 100 Most Valuable Brands ranking. According to Brand Finance, Nef was ranked 35th on the list with a brand value of USD 121 million.
