The digital transformation that accelerated across the retail sector during the COVID-19 pandemic has also begun reshaping the real estate industry. Nef, the company behind innovations such as Foldhome and the Guaranteed Project concept, has officially launched its digital sales office, Nef Online, for all customers. Through Nef Online, customers can now join video consultations directly from their phone, tablet, or computer without downloading any additional software. During these online meetings, they can access comprehensive project information, review floor plans, and explore every detail of their prospective home from anywhere.
Nef Launches Its Digital Sales Office, “Nef Online”
The digital transformation accelerated by the COVID-19 pandemic has reshaped not only the retail industry but also the real estate sector. While construction activity continued across Türkiye, homebuyers increasingly shifted toward digital channels, prompting real estate companies to rethink the customer journey.
As one of Türkiye’s leading innovative real estate brands, Nef responded by launching Nef Online, a fully integrated digital sales office designed to recreate the entire sales office experience online. Following the delivery of more than 6,000 homes across 18 projects over the previous four years, the company introduced the platform to allow customers to explore projects remotely from the safety of their homes.
Accessible via computer, tablet, or smartphone without requiring any additional software, Nef Online enables customers to communicate directly with sales consultants through secure video and voice calls while exploring projects through immersive virtual experiences.
The platform offers a comprehensive range of digital services, including:
- Video and voice consultations with dedicated sales advisors
- Detailed project presentations and video galleries
- Virtual project tours
- Virtual model apartment tours
- Interactive Foldhome experience tours
- Floor plan reviews
- Personalized payment plan calculations
- Secure online payment functionality
During online consultations, customers can review every aspect of a project, examine apartment layouts, virtually tour model residences and Foldhome units, and work one-on-one with a sales consultant to create a customized payment plan. The entire purchasing process can be completed digitally, allowing customers to purchase a Nef property online.
Unlike standard video conferencing platforms, Nef Online was developed as a dedicated proprietary system with enhanced security infrastructure, offering a secure and comprehensive digital sales experience tailored specifically to the real estate industry. The platform is fully compatible with major desktop and mobile web browsers, providing a seamless experience across all devices.
Nef continues to position itself at the forefront of digital innovation. Prior to launching Nef Online, the company had already introduced a redesigned corporate website and the Nef+ mobile application, enabling customers to make reservations across Nef projects through the Foldcity ecosystem.
Commenting on the launch, Selçuk Çelik, Member of the Executive Board at Nef, said:
“After approximately three weeks of testing the platform with our existing customers, we are now opening our digital sales office to everyone. Customers can schedule either immediate or future appointments through Nef Online, speak directly with our authorized sales consultants without visiting a physical sales office, receive detailed project information, and create personalized payment plans together with our team. Because of recent security concerns surrounding conventional video conferencing platforms, we chose not to rely on third-party software. Instead, we developed a secure digital platform built specifically for Nef, allowing customers to access it safely from their computers, tablets, or smartphones without installing any additional applications.”
